UNIVERSITY PARK, Pa .– Third-year graphic design student Taylor Kuszyk has achieved national recognition for her work, earning two honorable mentions at the 2021 Design Awards from the University and College Designers Association (UCDA) and another at Graphex 52 , the 52nd edition of regional design. Price Exhibition sponsored by the Art Directors Club of Tulsa.
Her “Black Swan” book cover and vinyl cover for a Taylor Swift album won UCDA honors in the Student Classwork category.
“[The book cover] represents the internal conflict of the main ballerina between the black and white swan. This cover shows the metamorphosis of the pure white swan into a twisted, invasive black swan that consumes him entirely, ”Kuszyk said.
She completed the book cover for her “Design Foundation 2” course with Emily Burns, Assistant Professor of Graphic Design, in the spring of 2020 as a freshman.
For the vinyl cover design, which was for Burns’ Experimental Type in Package Design course in the fall of 2020, Kuszyk incorporated his take on Taylor Swift songs and the emotions the songs convey.
“I loved playing with a kaleidoscope pattern that included typography from stamps, colors and shapes (from paper) to represent the multidimensionality of Taylor Swift’s songs,” she said. “I used these elements to convey all the colorful emotions and lyrics that one can feel while listening to this collection of songs.”
Kuszyk’s designed a Beach Boys concert poster for Burns’ Brand Systems with Analog Tools course in fall 2020 as part of a larger brand identity system with multiple deliverables. For her efforts, Kuszyk received an honorable mention in the printing category of the Graphex 52 awards. She used moon sand to create letters and was able to create the entire piece using 3D images.
“I wanted to mold sand and create a setting to capture the personality and energy that a Beach Boys concert would exude. It taught me that I don’t have to rely solely on digital designs to create something successful, ”Kuszyk said.
According to Kuszyk, his work reflects creativity and thought, and incorporates a variety of images and patterns.
“I am very honored to have received these awards because I think they reflect all the hard work I have put into them. I feel that each project has pushed me in a different way to become a stronger designer, ”said Kuszyk. “I am very proud to be a part of Penn State’s graphic design program. It’s an amazing program and a perfect fit for me.
The UCDA Design Awards recognize the best instructional design work – print, digital, illustration, photography and student competitions – in the past year. The awards are selected by a handful of designers, photographers and illustrators.
The Art Directors Club Tulsa is a non-profit organization that inspires creativity in the advertising and art communities. Each year, the organization hosts the Graphex Awards, a creative awards competition that honors the work of students and professionals.